Advertising key conventions💕

1) What key conventions of an advert can you find and what are the connotations of each one?

2) For each convention, write about how this appeals to a target audience. 

3) What is the USP (unique selling point) of the product and how do you know?

The colour scheme: Bright and vibrant and eye catching which could potentially connote happiness and excitement This appeals to the audience because they would be intrigued to find out what "the rainbow" tastes like

The Slogan:clearly visible and stands out against the background. the typography is big and bold " BUILD THE RAINBOW TASTE THE RAINBOW" sounds like something very exciting and new it sounds like a unreal experience so a fun exploring kind of target audience will find this print advert interesting  

Pictures: the product (skittles) falling out of a rainbow reminds us what type of product is it the images reinforce "rainbows" and this could appeal to the target as its very eyecatching and its memorable 

The Logo : bright and large in the centre of the advert. the whole print advert is bright and very colourful but the logo is written in white which could connote purity its also eyecatching white usually has a positive connotation. The letter i in the word "skittles" is also dotted with a red skittle which also draws your attention.

Magazines assessment learner response💕

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:A very good understanding of the magazine conventions, good understanding / revision of tatler magazine. The more you know the easier it will be in your exam.

EBI: The Grazia Magazine is targeting a similar demographic target audience to tatler. be careful with unseen media products analysis

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:2
Q2:6
Q3:6

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.

sense of exclusivity and appeal to the audience.
colour palette.
non verbal codes.

5) Now look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.

The preoccupation with parties, University, luxury holidays and exclusivity (the ‘Tatler
Privilege Club’) assumes a high level of income and an elitist attitude which may alienate or

offend people from a different social class.

The use of strong make-up suggests luxury and socialising, which has synergy with the cover

lines about socialising and ‘aristo’ which means aristocratic (ruling class).

 The cover line referencing ‘Millennial Sloanes’ reinforces the young upper-middle and

middle class target audience that this magazine could potentially appeal to.

Reveal: case study blog task💕

Media language

1) How many of the 12 magazine cover key conventions feature on this edition of Reveal? List them with specific reference to the convention on the CSP edition of Reveal.

Title of Publication- The title is mainly covered by the central image which suggests that the main focus is on the articles rather than the title.
Central Image- The central image is of two reality stars and their separate images have been photoshopped together. 
Cover line-The magazine is bordered by cover lines and the cover is crowded with them.
Colour schemes- Red, yellow and pink-bright colours to attract immediate attention
Name checks-Mentions stars in every cover line in order to use celebrities' star power to attract readers but only uses first names so it makes it seem like the reader is familiar/friends with these people.
Language-Uses slang and quick snappy headlines to seem more modern and "friendly"/ relatable.
Bar code/date/price- Includes price which suggests that the low price is a dominant reason in why people buy this magazine.

2) What is the font choice used on the cover and what does this choice connote? 

The magazine uses san serif to seem more laid back and modern.It makes them stand out from other serious traditional magazines

3) How do the cover lines appeal to the Reveal target audience?

The cover lines appeal to the the lower class strugglers who want instant gratification from controversial articles with interesting story lines.


4) What are the connotations of the Reveal colour scheme on this particular front cover?

The eye catching colours such as red , yellow blue , green suggests to the readers that this magazine is full of happy, bright interesting stories.The use of bright colours may suggest that this magazine is bursting with new hot topics and stories.

5) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. mise-en-scene such as props, costume and make-up, body position, facial expression).

The outfits worn are more on the casual side and laid back and not expensive. This is super effect as it make the readers think that the celebrities represented are as normal as they are . ALSO the pictures are taken in ordinary places which reinforces how the magazine would want the readers to feel as if they are ordinary people. 

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.

Tatler uses serf to be more sophisticated to appeal to upper class women whereas Reveal uses sans serif which is more common and modern which could imply that they try to attract more middle class/lower class.
Photos-Tatler has only one image which is from a professional photo shoot but Reveal is covered in overlapping photos from the paparazzi which suggest that Tatler has access to celebrities and can afford to have professional pictures while Reveal relies on free/cheap unprofessional photos.
Cover lines-Tatler has several cover lines though as the focus is on the cover model, they aren't noticeable but on Reveal, the cover lines are large and colourful and the reader is bombarded with different stories.

Representations

1) What type of celebrities appear on the front cover? How are they represented in Reveal? (Positive? Negative? Reinforcing or challenging stereotypes?)

Beyonce appears on the front of the magazine as the only black female which is positive and negative , negative as shes the only coloured celeb on the cover but its positive because it reinforces motherhood as shes pregnant and portrays you can be beautiful and pregnant.

2) How are women represented on the cover of Reveal? Think about both images and cover lines here.

 Women are represented on the reveal cover as they talk about motherhood one of the cover lines are "becomes a VERY posh mum" also they talk about skincare and sterotypically females care about self care and skincare more than men would

3) How do Reveal and Tatler represent social class? (E.g. middle/upper class and working class)

Reveal represent working class more as they focus on gossip and their target audience is mainstream whereas Tatler is more of an upperclass as they focus on fashion and beauty and their more of a niche.

4) What would be the preferred and oppositional readings to this cover of Reveal?

The preferred reading would be that this magazine is packed with interesting stories that will bring the reader closer to the celebrity and they will gain exclusive insight into the lives of celebrities. The oppositional reading is that the paparazzi photos suggest that because the photos haven't been authorised, the information in the magazine hasn't been confirmed either, nor is it credible. Additionally, by fitting in so many stories, they will be brief and not detailed.

Social and cultural context

1) What aspects of British life are reflected in Reveal? How does this compare to Tatler? 

2) What do the cover lines in Reveal suggest about the issues and lifestyle of Reveal readers?

3) Find three other front covers for Reveal. What issues or features regularly appear in Reveal? 

Magazine CSP Tatler Media pack💕

Introduction - Tatler Media pack💜

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

They used richer vocab to attract higher class people. Words like "fabulusly and sensationally" 

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
600k+ Social Audience 
Targeted audience in both scale and power

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 million spent on
fashion in the past year
96% of tatler readers and
93% of tatler.com users own
designer fashion
81% of tatler readers and
75% of tatler.com users own
designer shoes &
accessories

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?

They are trying to target a specific audience all of them are trying to make different types of people read Tatler magazines.

Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? 

They used both serif and sans serif fonts

2) How do the cover lines appeal to the Tatler target audience?

the typography is very bold and visible

3) What are the connotations of the Tatler colour scheme on this particular front cover?

the typography is pink which stereotypically links to girly girls it could link to fashion and beauty as thats what girls are into

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)

I personally think this magazine is aimed at young females as its about beauty and fashion i think it could be aimed at a younger audience as it mentions "gap year" and normally people take a gap year before uni so at around 18. I think it represents white people as the cover girl is white and also James Cordon and Georgina Bevan are also mentioned on the sides of the magazine and they both are also white. 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The word "POSH" is written in big bold text and in sans serif and this type of text is more modern. 

The people represented on the cover are white and young, the model in the central image and "millennial sloanes" and "gap year" all shows young people which is different to the target audience because the average age of the readers is 40. Also, the model is wearing bold makeup which shows the audience is more edgy, wild and modern.

3) Are there any stereotypes being reinforced or subverted? How? Why?

The people represented on the cover are white and young, the model in the central image and "millennial sloanes" and "gap year" all shows young people which is different to the target audience because the average age of the readers is 40. Also, the model is wearing bold makeup which shows the audience is more edgy, wild and modern.

4) What would be the preferred and oppositional readings to this cover of Tatler?

The oppositional reading would be that the magazine's readers must be quite old fashioned and have elitist attitudes. The outdated stories regarding hunting and shooting could provoke outrage and cause a lot of backlash for the magazine. The lack of "real news" (political affairs, world affairs etc...) could induce many people to disregard the magazine as shallow and not worthy of reading.
The preferred reading would be that this magazine can equip you with necessary information for any upper class woman (e.g. how to act, how to dress etc...).  The reader would be satisfied that the magazine can emulate the luxury lifestyle they are either living or aspire to live.

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

The Tatler fails to represent the political aspects of living in Britain, nor does it address government problems such as budget issues in the NHS. The Tatler does not reflect the lower classes in Britain or families with lower disposable incomes

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

The magazine represents the luxury lifestyle in Britain: going to the top private schools, several holidays a year, only buying the biggest brand names. Although this is an inaccurate representation of Britain, it is the way the magazine has chosen to portray Britain. This tells us many of the magazine's readers lead luxurious lifestyles.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

the audience that may be offended or insulted by the front cover may be the lower classes as  due to lack of representation and also people of colour as Tatler frequently shows only white, female cover models. The upper class may be offended as the magazine shows them as partying and spending money whilst not doing anything important or useful.

4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?

Many issues featured regularly involve fashion (i.e. what to wear), dating, and the current lives of British aristocrats. The magazine rarely features "deep" issues, the stories are quite lighthearted.

Introduction to Media: Final index💕

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Denotation and Connotation: Advert analyses (WaterAid)
4) Mise-en-scene: Stranger Things
5) Blog feedback and learner response
6) Camera shots photo storyboard (photos and captions)
7) Camerawork and editing blog tasks
8) October assessment – feedback and learner response
9) Reception theory – Harry Brown trailer analysis
10) Audience effects theory - Blue Planet analysis
11) Industries - Ownership and control (Facebook and Instagram)
12) Audience and Industry - impact of internet essay
13) Film Industry: Introduction to Marvel
14) Film Industry: Doctor Strange
15) Film Industry: I, Daniel Blake
16) Audience and Industry internet essay - feedback and learner response
17) Representation: Kidulthood film poster analysis
18) Introduction to Media: Final index

January assessment learner response💕

WWW; Able to analyse a media product using Stuart Halls preferred reading some knowledge on film csps with reference to how films are produced and why

EBI; Revise oppositional reading so that you can apply this to a media product. Study I Daniel Blake in further detail (Eg; Director , how they marketed it the message of the film , bugdet vs box office )


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:1
Q2:0
Q3:4
Q4: 1
Q5:2
Q6:6  need to revise I Daniel Blake & Docter Strange.

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

need to revise oppositional reading
4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

 I didnt write enough about oppositional reading i could of written Women would not be able to relate to the muscular physique of the
woman in the image and this would put them off taking a job.
Also The target audience might find the image intimidating.

5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.

Vertical integration is when one conglomerate owns different companies in the same chain of production.

6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format:

Paragraph 1: Introduction
How far do you agree with this statement?
Why?

Paragraph 2:Docter Strange
Film funding ,income ,expenditure 

Paragraph 3:I , Daniel Blake
Film funding, income , expenditure

Paragraph 4: Conclusion 
Marketing and Distribution 

Representation/Kidulthood💕

1) List the people, places and groups represented in the poster. E.g. men, women, teenagers etc.

In the film poster there is a varied amount of ethnic people who are a young teenagers along with the setting being around gang culture in London. They are on the rooftop of an estate building meaning many stereotypes can be presented             

2) Are there any stereotypes you can identify?

The stereotypes i can identify are gangs, violence crime and possibly drugs .


3) What is the preferred reading of this poster?

The preferred reading of this film poster may be Older people who believe these things about young people and are aggressive 


4) What is the oppositional reading of this poster?

The Oppositional reading on this poster may be younger people who believe they need to be heard and are aggressive and violent 

I, Daniel Blake: blog task💕

1) What is independent cinema and how is it different to Hollywood blockbusters?Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?
Daniel Blake is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work. Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. As Daniel navigates his way through an agonising appeal process, he begins to develop a strong bond with a destitute, single mother  who's struggling to take care of her two children.

3) Who directed I, Daniel Blake and why is this important?
Ken Loach. This is important because he used director power. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face,

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.Organise free screenings
‘I, Daniel Blake’ was projected onto the Houses of Parliament 
Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
5) What unusual or creative marketing methods were used to get audiences talking about the film?
‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
 £300k from the BFI) and can estimate it to be around £2 million.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
Independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange by having different target audiences

.8) In your opinion, was I, Daniel Blake a success?
in my opinion , I think it was a huge success from the amount they made which was 5x more they were estimated with such a low budget with a total of £9M.

Doctor Strange: blog tasks💕

1) List the companies involved in the creation of Doctor Strange.

Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures

2) What is conglomerate ownership and how does it link to Doctor Strange?

 When one large company  owns lots of smaller ones in the same line of business.

3) Who regulates the film industry in the UK?

The film industry in the UK is regulated by the British Board of Film

4) What age rating was Doctor Strange given? Why?Doctor Strange was awarded a 12A by the British Board of Film Classification (BBFC).  It was deemed to have “moderate fantasy violence and injury detail” 

5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.

through posters , merch , "star power" through the use of Benedict Cumberbatch.
6) Analyse the film trailer for Doctor Strange. What aspects of the trailer tell you this is a big-budget blockbuster movie?

7) What was the production budget for Doctor Strange and how much did it make at the box office?The production budget for Doctor Strange was £165 million but made £700 million. 

8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?

I wouldn't see Doctor Strange as a great Hollywood blockbuster success as you can easily compare many other marvel movies who were more successful with a lower budget and made more in blockbusters e.g infinity war which is an amazing production.

Film Industry: Marvel Cinematic Universe blog tasks💕

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article:

1) How many films are there in the Marvel Cinematic Universe (MCU)?
There are 23 films in the marvel cinematic universe.
2) How much money have the MCU films made in total so far?
Marvel made $18.2bn (£13.7bn) to date.

3) Why did Marvel create the Avengers films?
 Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man Marvel still owned the superheroes who form the core Avengers team - Iron Man, the Hulk, Thor and Captain America - so used the early MCU films to introduce these heroes.Marvel then brought these characters together for the crossover film Avengers Assemble. 

4) What will Phase Four of the Marvel Cinematic Universe involve?
involving other supposedly dead characters have also been confirmed for Phase Four.

5) What will happen with Doctor Strange and who is the main star?
The main star Benedict Cumberbatch and in phase 4 they will make a new movie on doctor strange as shown above, as marvel likes to allow space they wait and start to release a sequel as this is a common move that marvel usually do this in order to create a story or continue with the current story and t he events that have happened with it, as it says there is going to be a sequel to the doctor strange, (as shown in the web page that is being provided in the extension links)
6) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?The 2 companies that own them are 20th century and marvel8) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney

Ownership and control: blog task💕

Read this article from Recode about Facebook’s acquisition of Instagram and complete the tasks below:

1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook brought Instagram to prevent the two medias to compete and to show they are wealthy enough to buy it.

2) What are the benefits for media companies of vertical integration?

This gives companies a chance to make money at every stage of production

3) What are the benefits for media companies of horizontal integration?
It allows companies to widen their audience and find other ways to make money 

4) What is a subsidiary?

a company controlled by a holding company.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand 

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

7) Why did Disney buy Fox - what are the benefits?

Disney will assume $13.7bn in Fox debt as part of the stock deal, taking the total value of the transaction to more than $66bn also they will lessen the competition for themselves.

industry and audience power essay💕

Essay question: “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

In this essay I would like to exhibit how the internet has given audiences much more power than ever before. I strongly agree with this statement as people consume the media a lot more than they used to before. Audiences attentions are much more drawn in now compared to the past , social media is one thing that has put a big impact on the internet due to memes , music , movies & shows ect. People used to traditionally watch films and shows on the television but now we have many media platforms and devices to watch shows and movies to entertain us 

The producers of the music Industry and the way they produce things now has changed drastically. Nowadays, anyone can participate in the music era simply by contributing with social media applications; mainly Youtube, digital downloads and streaming (Apple Music, Soundcloud etc..). These are great options and show how much the media has developed over the past few years. Technology has changed as-well and contributes to this as you can listen to music wherever by downloading it and accessing it easily. However this leads to music being illegally downloaded therefore artists fail to make as much income as they'd prefer. Advantages of this is consumers have much more variety and choice to discover new upcoming artists rather than being forced to listen to who the producers release. However a disadvantage could be that the audience could be more interested with the song than the music video , Traditional fans may have appreciated the music video.

The producers of the film and television industry has also changed massively.Technology nowadays now allow us to stream shows and we also have catch up services and readily available "on demand". The rise of technology ( mobiles , tablets , laptops ect.) have given consumers more opportunities to watch shows and films at anytime.Also big industries like Netflix have produced their own content called "Netflix Originals" This gives us much more variety rather than watching the traditional show. Whereas in previous eras people could only watch shows and films on a television and watch it there and then recording was not even an option. Advantages for this is it is accessible 24 hours a day ,long train and bus journeys could now become less boring and slightly more productive. You can catch up on whatever you've missed and even finish a series that you absolutely adore simply by binging it  'Binge watching' has replaced the traditional appointment to view format. Over the years, resolution, quantity and quality has now become more advanced as we have many different cameras and frames such as (4D, iMax, 3D) etc.. This will encourage more people to go out and watch the media rather then sitting at home and streaming it online. We also have many more choice and  Disadvantages could be costing of subscriptions ties with consumers in for periods of time. Also people who are not confident with technology have limitations. Some shows and films are not always available or take time to release exclusively to other platforms.

The final reason why i agree with this statement is because of the news industry. mainly due to the fact that you are able to access the news on your mobile devices for free. Audiences don't really like having to pay for content and so if they are able to get it for free they're most likely going to go for that option. One of those options are live streaming which is actual members of the audience are at say the scene of an active crime/explosion they then record things as it happens and upload it onto social media. By uploading it on social media the audiences are automatically being given information at the time and place where the incident is taking place quickly and in real time. The news may not be able to share as accurate information due to the fact that they weren't at the place and people that they ask may be exaggerating.One of the advantages of this is that audiences are able to access the news faster than ever before in just a few clicks. This is a huge advancement from before as now if we need to find out something important as it is happening we can do so instantly. Another advantage of this is that the internet just makes it so much more convenient and easy to access One of the disadvantages of this is that audiences don't really know who they can trust. This is due to the fact that many people may not be stating the facts and may in fact be exaggerating or straight out lying.Audiences can easily be swayed simply by the addition of a blue tick to one's name on Twitter but who is to approve of Twitter themselves. By not knowing who we can really trust, we don't know if we are truly getting authentic information.