1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
They used richer vocab to attract higher class people. Words like "fabulusly and sensationally"
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
600k+ Social Audience
Targeted audience in both scale and power
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
£843 million spent on
fashion in the past year
96% of tatler readers and
93% of tatler.com users own
designer fashion
81% of tatler readers and
75% of tatler.com users own
designer shoes &
accessories
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
They are trying to target a specific audience all of them are trying to make different types of people read Tatler magazines.
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
They used both serif and sans serif fonts
the typography is very bold and visible
3) What are the connotations of the Tatler colour scheme on this particular front cover?
the typography is pink which stereotypically links to girly girls it could link to fashion and beauty as thats what girls are into
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
I personally think this magazine is aimed at young females as its about beauty and fashion i think it could be aimed at a younger audience as it mentions "gap year" and normally people take a gap year before uni so at around 18. I think it represents white people as the cover girl is white and also James Cordon and Georgina Bevan are also mentioned on the sides of the magazine and they both are also white.
The word "POSH" is written in big bold text and in sans serif and this type of text is more modern.
The people represented on the cover are white and young, the model in the central image and "millennial sloanes" and "gap year" all shows young people which is different to the target audience because the average age of the readers is 40. Also, the model is wearing bold makeup which shows the audience is more edgy, wild and modern.
3) Are there any stereotypes being reinforced or subverted? How? Why?
The people represented on the cover are white and young, the model in the central image and "millennial sloanes" and "gap year" all shows young people which is different to the target audience because the average age of the readers is 40. Also, the model is wearing bold makeup which shows the audience is more edgy, wild and modern.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The oppositional reading would be that the magazine's readers must be quite old fashioned and have elitist attitudes. The outdated stories regarding hunting and shooting could provoke outrage and cause a lot of backlash for the magazine. The lack of "real news" (political affairs, world affairs etc...) could induce many people to disregard the magazine as shallow and not worthy of reading.
The preferred reading would be that this magazine can equip you with necessary information for any upper class woman (e.g. how to act, how to dress etc...). The reader would be satisfied that the magazine can emulate the luxury lifestyle they are either living or aspire to live.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The Tatler fails to represent the political aspects of living in Britain, nor does it address government problems such as budget issues in the NHS. The Tatler does not reflect the lower classes in Britain or families with lower disposable incomes
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
The magazine represents the luxury lifestyle in Britain: going to the top private schools, several holidays a year, only buying the biggest brand names. Although this is an inaccurate representation of Britain, it is the way the magazine has chosen to portray Britain. This tells us many of the magazine's readers lead luxurious lifestyles.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
the audience that may be offended or insulted by the front cover may be the lower classes as due to lack of representation and also people of colour as Tatler frequently shows only white, female cover models. The upper class may be offended as the magazine shows them as partying and spending money whilst not doing anything important or useful.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
Many issues featured regularly involve fashion (i.e. what to wear), dating, and the current lives of British aristocrats. The magazine rarely features "deep" issues, the stories are quite lighthearted.
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