Advertising key conventions💕

1) What key conventions of an advert can you find and what are the connotations of each one?

2) For each convention, write about how this appeals to a target audience. 

3) What is the USP (unique selling point) of the product and how do you know?

The colour scheme: Bright and vibrant and eye catching which could potentially connote happiness and excitement This appeals to the audience because they would be intrigued to find out what "the rainbow" tastes like

The Slogan:clearly visible and stands out against the background. the typography is big and bold " BUILD THE RAINBOW TASTE THE RAINBOW" sounds like something very exciting and new it sounds like a unreal experience so a fun exploring kind of target audience will find this print advert interesting  

Pictures: the product (skittles) falling out of a rainbow reminds us what type of product is it the images reinforce "rainbows" and this could appeal to the target as its very eyecatching and its memorable 

The Logo : bright and large in the centre of the advert. the whole print advert is bright and very colourful but the logo is written in white which could connote purity its also eyecatching white usually has a positive connotation. The letter i in the word "skittles" is also dotted with a red skittle which also draws your attention.