Gender representation in advertising: blog task💕

 

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

One stereotype that could be found in these 1950s/60s adverts is that women are almost made for men as 2 of the adverts clearly demonstrate that."if your husband ever finds out" THIS clearly reinforces us how women were expected to listen to their husbands and obey their rules. This almost threatened women back in the 1950s and 1960s due to the lack of equality and ignorance from men. Also women were stereotyped to only be interested in cleaning and anything to do with home and being housewives since what the  "TIDE" advert suggests that women love to clean their clothes and need Tide to live.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

The stereotype that women are just mens little toys and their possession that women cant think for themselves and need a man in order to be satisfied. Also suggests how women need to look a certain way e.g white, blonde hair, thin ,tall etc. The last advert where Katy Perry is advertising her own perfume may be that women need to smell beautiful in order to be a queen and be beautiful. 

5) How do your findings suggest representations of gender have changed over the last 50 years? 

stereotypes against women haven't significantly changed in the 50 years since the stereotypes are still quit similar or 
companies  may want to have a laugh and bring the stereotype back. However in all fairness adverts now are not as brutal compared to before but still should not be acceptable.