OMO advert: blog tasks💕

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

In the 1950s women were presented as stay at home mothers who would cook and clean all the time. They were shown wearing a bunch of make-up to look much better.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

The heading message promotes the product as being different and unique because it can make something so bright and clean even more brighter and cleaner. The typography is bold to gain attention but informal to be more friendly. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advert the woman is hanging up washing which reinforces the housewife stereotype. The amount of make-up she wears shows she's expected to look and dress a certain way.

5) Why is a picture of the product added to the bottom right of the advert? 

The picture of the product is a form of call to action to show people how the product looks so they know what it looks like if they want to buy it.

6) What are the connotations of the chosen colours in this advert?

It conotates the main colours which are red,blue and white which conveys patriotism.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The phrase "millions of women insist on this extra OMO-brightness ." This suggests that the product is great as a lol of women are using it.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The representation of women being typical house wives are being found in this OMO advert.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that women are meant to do all the cookng and cleaning willingly while always smiling and that women are being owned by their husbands. The producers of the advert wanted the audience to think that in 1955 women enjoyed cooking and cleaning.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading for this advert is that women are not owned by men. The modern audience would be offended as the stereotype of women being housewives are wrong because men in the modern day do housework as well as women.