Audience Effects Theory💕

1) Write a definition of a passive audience:
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 
This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE: The News or The Weather as it gives us information and teaches us new things

IDENTITY: Keeping up with the Kardashians as it reminds me of my identity because im interested in makeup and fashion 

DIVERSION/ENTERTAINMENT:Tv shows the vampire diaries for example as its a show that entertains you and draws you in to always watch it 

RELATIONSHIPS: Love Island because its all about love and relationships 

5,Blue planet informs us about the ocean life and falls under the information/surveillance category in the Blumler and Katz uses of media.  It gives the audience a vicarious pleasure as we're experiencing life through the animals. Also, it allows you to escape from your everyday life by having an entertainment pleasure.