Historical, social and cultural context
1) What radio stations were offered by the BBC before 1967?
BBC Radio Home
BBC Radio Light
BBC Third
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.
3) What was pirate radio and why was it popular?
Pop music was becoming popular. For young people pirate radio was good as they were able to produce these shows
4) Why did pirate radio stop broadcasting in 1967?
Many of the pirate station broadcasters then were then employed by BBC Radio 1 and it wasnt seen as "cool" after a while.
4) Why did pirate radio stop broadcasting in 1967?
Many of the pirate station broadcasters then were then employed by BBC Radio 1 and it wasnt seen as "cool" after a while.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
they began to play popular music and pirate radio workers moved to radio one.
6) What was 'needle time' and why was it a problem for BBC Radio?
needle time is an agreed maximum allowance of time for broadcasting recorded music. pirate didnt have restrictions and bbc radio did
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.
BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.
BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3.
BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.
BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content? He used the aspects of pop culture and people enjoyed newer pop music
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content? He used the aspects of pop culture and people enjoyed newer pop music
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
a younger audience who tended to enjoy pop music.
2) Why did Radio 1 initially struggle to attract young listeners?
2) Why did Radio 1 initially struggle to attract young listeners?
when they started they weren't doing too well financially, so younger people didn't think they were "cool"
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
4) How is the BBC funded?
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
4) How is the BBC funded?
18 October 1922 by a group of leading wireless manufacturers including Marconi.
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
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