Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks💕

 Impact of new/digital media on music industry

You'll need to read back to our music video introduction and notes blogpost to answer some of these questions.

1) How do audiences generally watch music videos these days?  

Music videos normally come on tv or on adverts on social media.

2) What opportunities has the growth of digital technology and YouTube created for new music artists?
Youtube have a recommendation section which gives new music artists a chance to be noticed and potentially be the next big thing. 

3) What is P2P and why did it cause huge problems for the music industry?

P2P are websites that leak music that hasn't been promoted by the artist which can ruin their release of their upcoming projects.

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 

Bigger artists have big fan bases that can influence which other artists they like or dislike which can have a big impact on who becomes successful and who doesnt

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Travis Scott, in the initial release week of his latest album Astroworld, emulated Fortnite by offering up a new pack of merchandise that included an album download code.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

gave their songs away for free by posting them on MySpace and the name Arctic Monkeys began to spread on chatrooms across the internet.Their fan base grew and grew and the times and dates of gigs posted online enabled the group's followers to turn up ready to sing every word to every song

2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?

They didnt release any singles so P2P was the only way their fanbase could listen to their music. 

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

4) How has technological convergence changed the music industry?

Convergence has had a great impact on how audiences access, listen and usemusic. The change in digital technology has been the main cause for this as it now enables audiences to access music in different formats (mp3 downloads), which can be downloaded strait onto the computer

5) Has the internet been a positive or negative development for traditional record companies? Why?

I think positive as fan bases can move online and create online communities (fan pages ect ) where they could share songs and information.


Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

 Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Older audiences enjoy the sense of nostalgia from the 1980s- style performance video.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?

 wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time: a nostalgia for his college days.

5) How are fans positioned to respond to the video? What does the artist want fans to take from their video 

I Bet You Look Good on the Dance Floor has cultural significance as a key moment in major structural changes within the music industry. The product relates to emerging, future developments in the media as it represents a change in the way that artists could, potentially, build and communicate with an audience.