Daily Mirror case study💕

 Representation

1) What political party does the Daily Mirror support?

The Labour Party 

2) How does the Daily Mirror usually represent rich and powerful people?

Generally, the newspaper will act as a voice for normal people and go against the rich and powerful (like Conservative politicians or 'greedy bankers').

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

Celebrities are presented to look good and sometimes look bad. They help create gossip for the readers.

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The royal family is presented as a normal family who have fights and then make up, but also a posh family who go to drink tea afterwards.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

The royal family may be seen as 'normal' because they, like many other normal families, have had a family row/argument which needs fixing. The audience may appeal to this because they have maybe also had fights with their families.


Industries

1) What company owns the Daily Mirror?

Reach- it was formerly owned by Trinity Mirror. They own multiple local and regional newspaper.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019.

3) Why has the newspaper industry struggled in the last 20 years?

You can now access the news on things like social media , google , the radio for free . This can be seen as a more quick and convenient option rather then paying for a newspaper to read it.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

The Daily Mirror has created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed to gain more attention online. The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy - This links to the CSP as the news about the royal family had happened only recently, so it can be defined as breaking news.

Familiarity - This links to The Daily Mirror because we understand culturally about the Royal Family in Britain.

Unambiguity - The story is easy to understand because we can relate to the family row in the article.

Continuity - This article about the royal family has been seen before in other newspapers as well as the news on TV which shows it has already been defined as news before.

Elite nations and people - In our CSP edition of The Daily Mirror, the news article contains celebrities/ the royal family who are well - known. Furthermore, the event happens in Britain which concerns us more.