One Direction Blog Task💕

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

One direction were formed on X factor by Simon Cowell this is reflected in the first 10 seconds as it shows us how they were formed. 

2) What is vertical integration?

Vertical integration is when a media company owns different business in the same chain of production and distribution.

3) What is horizontal integration?

 Horizontal integration is a media company ownership of several business of the same value.

4) How has technological convergence changed the way audiences consume music videos?

in 1981 history was made when MTV the first 24 hour music video music channel launched onto our television. this means music was important in that industry because this reflected the beginning of a period of great income so audience and people could buy TV's.

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?

 Music is now distributed quickly on apps such as Spotify , apple music , google play and many other platforms , music is now watched on online apps or concerts where the artists preform.

Audience

1) What is the main One Direction audience - demographics and psychographics?

Demographics : middle-working class, young teens( now/in 2015 they're older, 20s?), predominantly female, music video features mainly white ethnicity however they have an international audience. 

Psychographics: Mainstreamer 

2) What audience pleasures are offered by the music video for History?

Diversion through feeling of nostalgia. Personal relationships-fans were used to contribute to single's chorus( collaboration/example of prosumerism). Clips of when they were younger-nostalgia and audience can relate.  

Audience pleasures

• Diversion through a feeling of nostalgia
• Personal relationships: Fans were used to contribute to the single’s chorus. (Collaboration / example of Prosumerism)
• Personal identity with the band members (following through Twitter etc.) who were marketed as ‘the funny one’ and the ‘handsome one’ and also relating to other like-minded fans. 
• Surveillance – insight into behind the scenes.
• Intertextuality of previous tours and footage 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

When they were on tour, behind the scenes of tour and the shots where the fans are included, they have purposely chosen these moments  as it draws in their fans a creates some sort of personal identity and relationship 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

The fans themselves as well as the band members reflect on their long amazing journey they had altogether 

5) How are fans positioned to respond to the video? 

What do the producers want One Direction fans to take from the video? The fans are positioned behind the band members to almost signify how they've all come together and walked the long journey. The producers want the fans to realise  

Advertising and marketing assessment💕

1) What does intertextuality refer to in Media Studies? [2 marks]

Intertextuality refers to creating references to other kind of media text. Intertextuality is used in the galaxy advert when it refers to Audrey Hepburn's 1953 Movie Roman Holiday.

2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]

The OMO advertisement reflects the social and historical context of its time as in the 1950s women were presented as stay at home mothers who cooked and cleaned every day instead of working. This is shown in the OMO advert where the lady is cleaning happily. In addition, in the 1950s women were expected to wear a lot of make up and dress in a certain way, like in the OMO advert. In 1955 the producers of the advert wanted the audience to think that women are meant to do all the cooking and cleaning and enjoy it. This links to the social and historical context in 1955 where women were owned by men and had very little choices. The OMO advertisement reflects on this context by dressing the lady up and putting a lot of make up on her so she looks like a typical 1950s housewife. The modern audience could be offended by this social and historical context of the 1950s as it is much different nowadays.

3) How do advertisements reinforce and challenge stereotypes in the media?

Answer with reference to the NHS Blood and Transplant online advertising campaign Represent. [12 marks]

Stereotypes in the media are widely held but fixed ideas of a particular type of thing or person. Some advertisements reinforce stereotypes by presenting and building on those fixed ideas to show the audience what's expected of people. Whereas other advertisements subverts those stereotypes by rejecting those fixed ideas of people. In the NHS Blood and Transplant online Advertising campaign Represent stereotypes are reinforced and subverted. The advert reinforces the idea of black stereotypes when mentioning jobs like footballer, dancer, basketball player and performer. These jobs could be seen as jobs African - American people are specialised at. The advert also subverts stereotypes by mentioning jobs that men are only supposed to do, like a CEO. But the advert shows a mixed raced female as a CEO. Furthermore, the advert implies that disabled people can achieve things as well as other people can, which subverts the fixed idea that disabled people are incapable to try or achieve things themselves. Another way the advert reinforces stereotypes is by using a rap song in the video which also holds a black stereotype as rap has the most stereotypical thought about African - American people. It is thought to influence them to become more violent and commit more crimes. On the other hand the advert subverts the idea of the white or normalised society having the high rank and high paid jobs. In the advert it is shown that there is a diversity in the high rank jobs, which tells us that is represents a wide range of ethnicities.