Introduction to Music Video: Blog tasks💕

1) What are the key conventions of music video?

Music videos typically feature:fast paced editing, different camerawork, actors, performance elements. Can also feature visual effects as well as intertextuality  

Music videos are designed as a promotional device to sell artists music and help the audience want to go to their concerts.

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
-Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.

3) When did music videos first become a major part of the music industry?

2005

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? 

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances.
It allowed the artists to make money off it. 

 5) How are music videos distributed and watched in the digital age?

In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common.The rise of new and digital media paved the way for bands such as One Direction ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies. 

6) Why was piracy (illegal downloading on the internet) a problem for the music industry?

Piracy was a problem for the music industry because they couldn't keep up with illegal downloading and streaming services where fans shared content for free, which resulted in a loss of money.

7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.

The music industry set up apps like Spotify, Apple Music, Beats Music and Youtube Music to combat the threat of piracy and illegal downloading.

8) What is digital convergence?

Digital Convergence refers to the ability to view the same multimedia content from different types of devices.