Audience Effects Theory💕

1) Write a definition of a passive audience:
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 
This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE: The News or The Weather as it gives us information and teaches us new things

IDENTITY: Keeping up with the Kardashians as it reminds me of my identity because im interested in makeup and fashion 

DIVERSION/ENTERTAINMENT:Tv shows the vampire diaries for example as its a show that entertains you and draws you in to always watch it 

RELATIONSHIPS: Love Island because its all about love and relationships 

5,Blue planet informs us about the ocean life and falls under the information/surveillance category in the Blumler and Katz uses of media.  It gives the audience a vicarious pleasure as we're experiencing life through the animals. Also, it allows you to escape from your everyday life by having an entertainment pleasure.

Reception Theory Blog💕

task 1;

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes).

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

Re-watch the trailer for the film Harry Brown:

https://www.youtube.com/watch?v=OVOSfHFNlcI#action=share

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The trailer positions the audience to respond to the young people as dangerous and vulnerable due to the fact that they are easily influenced. 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

They might reject it because the producers might be stereo-typically referring to all young people who grow up in estates as someone 

who are associated in gang culture.

task 2Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The preferred reading of this advert is for the producers to make the consumers want to love McDonalds as much as they do and for the audience to want to buy their product. By them putting this burger as the cover picture it may make the consumers feel like they need to buy it because they advertise it as being "as good as it is big ... its all your kind of place".  McDonalds portrays their burger as being delicious.This may be targeted for the social class D . The oppositional reading is that some of the audience may go against this and think mcdonalds is over exaggerating how delicious their burger is. Also some of the audience may be vegetarian and may be offended by how McDonalds says "its all your kind of place" as vegetarians dont eat meat. Another oppositional reading that could occur is that some of the audience may not like Mcdonalds food in general and this advert may annoy them. This may be targeted at the social class B and A.
The negotiated reading may be that some audiences may want to try it and some dont so therefore the advert is accepted and rejected at the same time.

Task 3;6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.

PREFERRED READING: The producers are trying to communicate that buying their product will make you look beautiful etc and could potentially mean you'll be powerful and fearless. OPPOSITINAL READING: Some maybe extremely disappointing and offended as the producers may try to communicate women need to be beautiful by being tall skinny and white. Other people from different backgrounds and ethnicity might think that this advert is horrible and extremely wrong. NEGOTIATED READINGS: Some people may not like that fact that it has a white model on the front cover, but the are not to be bothered but would prefer other races and ethnicity on the front cover.

October assessment learner response.💕

I got 18/25 thats is a grade 5.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:1
Q2:1
Q3:2

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
In question 4 i wrote Target Audience is a type of people the product is aimed at. Instead of writing project i should of written product.
4) Identify one of your stronger questions. Why did you do better on this question?
One of my stronger questions is question 6 i got three out of three and the reason for this is i know the conventions of a film poster well and went into detail.

5) Identify one of your weaker questions. Why did you score lower on this particular question?
 One of my weaker questions was question 9 i got 3 out of 9 and this is because i needed to use more media analysis.

6) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs. 

Charities use pictures of children in their advertising to endorse their charity and as it puts a stronger impact and affect on the consumer because if they see a little child struggling with water and looking sad and depressed, the consumer may feel sympathetic and bad so then they would begin to support and donate to the charities ,in the water aid advert the background looks rough and the boy looks sad as hes not receiving his basic needs and this shows hes struggling and poor. Children are associated with innocence and vulnerability which is why is images would appeal to peoples generosity.

The producers and charities who are also behind the advert also may use a child to aim it to a target audience to children and teens. The image is quickly recognisable to the target audience because it
is associated with a particular place in the world and an issue like lack of water and not receiving the correct human rights.A stereotypical image of a child in need is used in the hope that the
target audience will recognise this stereotype and the image will
compel them to give money and donate to the cause.The target audience may also see it as a global issue and associated with particular places in the world.